Taking on brands across the country
If you think about a college's brand as their reputation—how people experience the college, their perceptions—and what they say about a college, then we know that brand perception matters a great deal in education.
When we started this journey two years ago, we set out to better understand what adults thought about the brand of community college. From there, we developed a national challenge to support two-year colleges in raising the profile of their institutions and in developing meaningful ways to connect with the millions of Americans who could benefit from education beyond high school.
We initially launched The Million Dollar Community College Challenge with the intention of helping 10 colleges jump-start that brand transformation. And then something amazing happened.