The Rise of the Mega-University
Lee Gardner, The Chronicle of Higher Education
At a time when many colleges are struggling with shrinking enrollment and tighter budgets, Southern New Hampshire University is thriving on a grand scale, and it's not alone. Liberty, Grand Canyon, and Western Governors Universities, along with a few other nonprofit institutions, have built huge online enrollments and national brands in recent years by subverting many of traditional higher education's hallmarks.
While some "mega-universities" have physical campuses, they’ve focused intensely on building online programs. They’ve emphasized recruiting working adults over fresh high-school graduates. They’ve embraced competency-based education, in which students earn credits from life experiences and from demonstrating proficiency in a subject. They market widely and vigorously, and lean into, rather than recoil from, some other common corporate practices and philosophies.