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Today’s students and families want assurance that their time and money in higher education will lead to a better future. In particular, they want to know why the value of a two-year or four-year degree outweighs the value of credentials and job training programs.
This report from HCM Strategists and EDGE Research contains new insights on those questions and more, including:
- How higher education must prove value to potential students, who are currently more attracted to immediate, lower-cost options;
- How each phase of the college journey—pre-college, paying for college, attending college—contains “problem areas” that must be addressed;
- How students want expert help along the way, in addition to financial assistance; and
- How media matters—the tone of information about college impacts perspectives on future attendance.