Certificate Programs

Certificate Programs

A vital measure of post–high school educational attainment in the United States

College-level certificates and industry-recognized certifications, generally take less time and money to earn than degrees. Still, they meet Lumina’s benchmarks for quality if they:

  • Lead to meaningful employment
  • Serve as a stepping stone to career advancement, higher pay, and future opportunities
  • Provide a pathway to continued education training—and lifelong learning

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A universal brand positioning statement

The bedrock for brand strategy is a well-defined brand positioning statement, which follows a WHO-WHAT-HOW framework. A brand positioning statement is aspirational, authentic, forward-facing, grounded in truth, and easily digestible. It is an internal-facing statement that articulates a community college's core promise to learners and expresses the competitive difference and value it provides. It is the foundation on which all marketing plans should be built.