Given the importance of a consistent organizational identity, it is crucial that standards regarding our brand be clearly communicated and vigorously maintained. Whether you are a first-time grantee, a supporter, or a long-standing partner, we appreciate your hard work and commitment and look forward to supporting your efforts. These guidelines are provided for your reference when using the Lumina Foundation name, logo and/or other branding and communications assets. For questions, contact Tracy Chen.

Name | Logo | Color Palette | Fonts


The terms of your grant or contract require that Lumina approve any materials citing the foundation by name. Please send news releases, brochures, flyers, reports or other materials that mention Lumina Foundation to: Please be sure to CC your grant officer or the director of your project.

If you are concerned about media coverage your project has received or might receive, or believe Lumina Foundation better answers a reporter’s question, please let us know – (and please be sure to copy your strategy officer at Lumina.)

Review Process

The foundation does not require grantees to acknowledge Lumina in materials or to publicize the grant through the media or other communications channels.

As outlined in your grant agreement, we review any grantee materials that include Lumina’s name. This includes, but is not limited to, press releases, brochures, websites, newsletters, and annual reports.

Please notify (and copy your strategy officer) as soon as possible if you plan to issue a press release or send other materials for approval. This helps prepare us for your request so we can manage it as quickly as possible. When you send the materials, please also include:

  • Grant ID, name of your strategy officer, Word document draft of materials
  • Grant announcement strategy, if applicable

If you decide to make an announcement, you are responsible for developing the announcement strategy and documents. Submit your press release or other materials for approval.

Lumina will review your materials and respond with suggested edits and/or approval. Information about the grant must remain confidential and should not be announced publicly until you have signed the grant agreement and returned it to the foundation.