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As the price of attending college continues to rise, it’s no surprise that the value of going to college is questioned. But the facts are clear: Going to college pays off for individuals and society. This annual study from the College Board shows that individuals with higher education levels earn more, are more likely to be employed, and enjoy benefits such as a retirement account and health insurance. Adults with more education also are more likely to move up the socioeconomic ladder and less likely to receive public assistance.