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This Message Manual contains research-based language and guidance for anyone communicating about racial justice and equity in education.

The manual introduces a Racial Justice and Racial Equity Frame that provides guidance for communicating about justice and equity in aspirational ways that move beyond buzzwords and invite new audiences into the conversation. The guide provides research-tested language and specific examples of how to apply the frame when sharing data, crafting story-driven content, and tailoring messages for different audiences.