Making Opportunity Real: A Framework for Communicating About Racial Justice
Lumina Messaging Manual for Communicating About Racial Justice
Aug. 13, 2020
Organization(s): Hattaway Communications, Lumina Foundation
This Message Manual contains research-based language and guidance for anyone communicating about racial justice and equity in education.
The manual introduces a Racial Justice and Equity Frame that provides guidance for communicating about justice and equity in aspirational ways that move beyond buzzwords and invite new audiences into the conversation. The guide provides research-tested language and specific examples of how to apply the frame when sharing data, crafting story-driven content, and tailoring messages for different audiences.