Community College Brand and Marketing Resources

What is Branding?

Four-minute crash course
Video

Different vs. Distinct

Why distinct brands will matter more post-pandemic
Article

Building Your Brand

Six points to a successful rebrand
Article

Branding vs. Marketing

What’s the difference?
Podcast

Questions About Applying

What is the process to apply?

The $1 million will be granted to a community college that best articulates a compelling vision for its brand and details a strategic way that grant funds will be used to transform marketing efforts to support the enrollment and retention of students. Awards can then be used to execute the college’s plans to support marketing and outreach efforts that drive enrollment and support student/community engagement.

Review the Application

What is the challenge timeline?

February 9 Challenge opens
February 22, 11:00 EST or February 23, 3:00 EST Informational webinars
March 15 by 11:59 PM EST Applications due
April 27 10 finalists invited to proceed
May 2, 11:30 AM EDT,
May 3 12:00 PM EDT
or May 5 2 PM EDT
Technical assistance training
June 10th by 8:00 PM EDT Finalists submit video narratives
August 17, 2022 Award recipients announced

What is the video narrative?

  • Only the 10 colleges selected as finalists will need to submit a video narrative.
  • Noetic Consultants will prep the colleges and provide submission details in May
  • We promise to keep it short and simple!

Will I receive a confirmation of my application?

  • Yes, fully completed applications submitted online will receive an automatic email confirmation.
  • Please do not email application narratives or supporting documents

What are you looking for?