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View recording from Sept. 21, 2022.

This workshop explores a process that helps colleges put students at the center, creates a more meaningful digital experience, optimizes available resources, and delivers measurable results.

Participants will learn to:

  • Create and use personas to align college website goals with student needs and gain internal alignment on messaging and content
  • Assess website strategy and design using a checklist of best practices and critical requirements
  • Collect and use data to demonstrate success, influence future iterations, and streamline decision making

A short Q&A will follow the workshop.

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