Analyzing and Optimizing Your College Website for Results

Creating websites that work better for the actual people we want to reach is critical to expanding access and meeting the mission and vision of your college. No matter your resource level, making data-informed decisions that support your strategic goals and optimize available resources is important.

This workshop will focus on several critical components of web strategy and design, presenting practical ways to develop solutions utilizing student-centered methods. We will highlight tools and discuss actionable ways to problem solve, prioritize, and allocate resources.

Target Audience: Those who want to better understand how to use easily accessible tools and data to improve the functionality and impact of their college’s website, whether internally or with an outside vendor.

Participants will learn to:

• Analyze websites for usability issues
• Improve website accessibility, performance, and search engine optimization
• Validate solutions using qualitative and quantitative data

A short Q&A will follow the workshop.