Communicating About Race and Equity: Research Highlights
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Racial Equity
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Communicating About Race and Equity: Research Highlights

A Memo on Existing Research from Hattaway Communications

Posted: Sept. 7, 2018
Organization(s): Hattaway Communications

These research highlights share insights from a variety of sources to spark ideas for communicating about race and equity in ways that motivate people to support Lumina Foundation and its partners’ work. To compile these insights, we consulted with Ian Haney López, director of the Racial Politics Project at the Haas Institute and professor of law at the University of California, Berkeley, and Dr. Katherine McCabe, professor of political science at Rutgers University. We’ll discuss findings from this research to answer questions such as these:

  • How do we talk specifically about race, without activating zero-sum thinking?
  • How do we use the word “equity”? How can we get beyond the buzzword and define it in our own terms?
  • How do we reveal inequities in a way that resonates with our audiences?
  • What are the most effective ways to increase support for equity as the solution?

Answering these questions will help us develop language for an equity frame organized like this Narrative Framework.

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