From Outreach to Enrollment
Research and Evaluation
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From Outreach to Enrollment

Strategies to Engage Adults in Education Beyond High School

Posted: May 12, 2021
Author(s): Lisbeth Goble, Ashley Hong, Veronica Severn
Organization(s): Mathematica

Almost all states across the country have estab­lished ambitious college completion goals. Most of these goals emphasize achieving specific target rates and types of post-high school credentials required to address a state’s workforce needs and improve people’s ability to thrive in a changing economy. Adult learners ages 25 to 64 play a key role in reach­ing these goals. This report offers insight on engaging prospective students through innovative marketing, outreach, and enrollment strategies.