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Research and Evaluation
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From Outreach to Enrollment

Strategies to Engage Adults in Education Beyond High School

Posted: May 12, 2021
Author(s): Lisbeth Goble, Ashley Hong, Veronica Severn
Organization(s): Mathematica

Almost all states across the country have estab­lished ambitious college completion goals for their population. Most states’ goals emphasize achieving specific target rates and types of post-high school credentials required to address their workforce needs and improve people’s ability to thrive in a changing economy. Adult learners, that is, students ages 25 to 64, play a key role in reach­ing these goals. However, engaging these prospective students requires innovative marketing, outreach, and enrollment strategies because adult learners often have work and family demands that traditional students enrolling in higher education programs after high school do not have to balance.

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