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Policymakers are moving to outcomes-based funding to encourage public higher education institutions to expand access, increase graduation rates, and contain costs. For this to work, system and institutional leaders must translate these policies into action. This paper describes how the prospect of outcomes-based funding, and the financial incentives that have been put in place by California and the state’s university system have provided a frame for California State University, Fullerton to engage and mobilize its campus community to improve student outcomes, advance the institution’s mission and achieve its strategic goals.