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The Student-Centered Starter Kit is a series of tools that you and your colleagues can use to explore the content and design of your website through the lens of prospective and current students. These worksheets are intended to be considered in sequential order, but can also be independently deployed depending on your current needs. Above all, the tools provide easy-to-use methods and prompts that will help you bridge the gap between your prospective student’s desires and your college’s priorities, providing opportunities and insights for decision making and resource allocation related to your website.

 Personas are archetypes that represent real people using our product or service. Documenting personas provides a variety of benefits such as maintaining a unified focus on user needs, preventing self-referential design, prioritizing next steps, and reducing risk as we pursue solutions.