The landscape in higher education is changing. Today more than ever before, institutions are serving increasingly diverse students, each with unique needs. With limited resources and growing accountability pressures from high-level stakeholders, colleges and universities are grappling with the challenge of knowing what’s working for which students. This report explores the challenges facing higher education in engaging and supporting students, with insight from some institutions that are on the cutting edge of harnessing student data to address those challenges and improve student outcomes.