Please note: the application deadline has now passed.

Incomplete applications will not be accepted. All applications must be submitted by March 15, 2022, at 11:59 PM EDT. Applications are considered complete when the following documents are submitted:

Support Documents:

One letter of support for this work from the President
Copy of the institution’s W9

Narrative:

All questions must be answered for the application to be considered complete.

All questions related to this grant or submitting an application should be directed to challenge@luminafoundation.org.

Your application has been received.

Thank you for submitting your college’s application for The Million Dollar Community College Challenge. If you have any questions, please contact us at challenge@luminafoundation.org.

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Documents

Documents must be uploaded as a pdf.

Please upload your statement of support from your college's president.

The statement should demonstrate how the focus on brand-building and marketing aligns with your institution's commitment to adult students and describe how the president will support and provide resources for this work beyond the grant period.

Please upload a copy of your institution's W9

Institutional & Application Contact Information:

Community College Name

Street Address

City

State

Zip / Postal

EIN or Tax ID Number

Community College Website

https://

Social Media

Please include links to social media accounts for your institution

Facebook

Twitter

Instagram

YouTube

Additional Social Media Links

Your Contact Information:

Prefix

First Name

Last Name

Your Role

Email Address

Phone Number

Additional Contact Information:

Who is responsible for marketing at your college?

Prefix

First Name

Last Name

Role

Email Address

Phone Number

College President

Prefix

First Name

Last Name

Email Address

College Mission Statement

College Vision Statement

Please answer the following questions concisely.

Strategic Enrollment Goals

What are your college's strategic enrollment goals? How do these goals relate to equity and adult students? Please include data in your response.

Strategic Enrollment Challenges

What challenges must you address to achieve these goals? What strategies could be used to address these challenges?

Marketing Plan

How have you approached marketing efforts? Do you have a formalized marketing plan? If so, what are its key elements and who is responsible for this plan?

Marketing Outreach

How do your current marketing and outreach efforts support enrollment and retention?

Community Description

Tell us about the community in the college's service area. Provide information that will help illustrate the primary industries, community infrastructure, unmet educational need, and opportunity for adult student enrollments in your community. Please include data where available.

Community Needs

Tell us about what is exceptional about your college. What unique need do you fill in your community? How do you know that? Please include quantitative or qualitative data where available.

Student Needs

Tell us about the students who attend your college. What are their social and educational needs? How do you address those needs? Please include quantitative or qualitative data where available.

Adult Students

What does your college promise adult students? What will they gain by attending your college?

Adult Students Proof

What “proof” do you have that you can deliver on that promise? Please include quantitative or qualitative data where available

Adult Students Summary

If you had to summarize the main message about your college that you want to convey to prospective adult students, what would it be?

Vision

How would your college strategically use $1 million to transform your brand-building efforts and why?

Marketing
Staffing
Campus events
Workforce and community partnerships
Enrollment management
Other

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