In today’s changing higher education landscape, community colleges must connect with prospective students in new ways beyond traditional marketing. Insights from The Million Dollar Community College Challenge will reveal how changing your story can change your outcomes. Participating institutions will share how they invested in their brand and the ways in which it benefited their students and communities. Leaders from Lumina Foundation and StrategyForward Advisors will discuss findings and how other community colleges can develop their brand to better connect with and serve their students and communities.

Visit Microsite: Brand-Building at Community Colleges