Shauna Davis is the strategy director for community college participation for Lumina Foundation, an independent, private foundation in Indianapolis that is committed to making opportunities for learning beyond high school available to all. Davis leads a portfolio of work designed to increase enrollment and re-enrollment in AA degree and short-term credential programs.
Davis was one of 35 women recognized by Diverse: Issues in Higher Education March 2020 edition for making a positive difference in education. She is passionate about helping students and colleges find practical solutions to improve success. She earned her bachelor’s degree from Temple University, a master’s in career and technical education from Virginia Polytechnic Institute and State University, and a master’s in rehabilitation counseling from Virginia Commonwealth University.
If you think about a college’s brand as their reputation—how people experience the college, their perceptions—and what they say about a college, then we know that brand perception matters a great deal in education.
Community colleges across the country need to be creative in how they attract and enroll adult learners in their communities. For small colleges in particular, it’s critical that their touchpoints reach their students where they are, and for 97 percent of the population (according to Pew Research), that’s on their cell phones.
Next up, we're traveling to Wilmington, NC to visit Cape Fear Community College, the fifth-largest community college in North Carolina, where education and community intersect. What can we learn from this dynamic coastal college? Come along as we meet engaging faculty and talented students and explore a variety of programs that make for an inspiring and exciting college experience.
At Lumina Foundation, we understand the power of a brand. It’s something we think about daily. Are we staying true to our mission? Are we creating experiences with our grantees that are inclusive and designed for success? When people visit our website, walk through our office doors, or interact with our staff, do they have an experience that is memorable, inclusive, and representative of all that we stand for?
When Great Falls College Montana State University applied for The Million Dollar Community College Challenge, college officials expressed a strong desire to strengthen brand identity and engage the community.
Next up, we're traveling to the U.S. territory of Guam to visit Guam Community College, which is steeped in history and culture, and all in on workforce programming. There’s never been a stronger sense of community in college. Guam Community College might be far from the mainland United States, but its faculty and staff are working tirelessly to improve opportunities close to home.
