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How to Restore Trust in Corporate America


With all of the recent talk about budget deficits and trade deficits, the deficit I'm most worried about is our national deficit of trust. Just look at the historically low levels of public trust in our political leaders or the growing distrust in corporate integrity reflected in the "Occupy Wall Street" protests. No industry or sector is immune, even higher education. With tuition rates on a steady climb and with scientific studies questioning how much students really learn, colleges and universities are now facing the same kind of critique.

Let's be clear — for the U.S. To remain competitive, we'll need more college graduates. Two-thirds of all jobs being created require education beyond high school. Yet today, less than 40 percent of Americans have a college degree. The nation's economic future depends on colleges and universities keeping the public's trust. They can do this by better serving adults, minorities and other populations that have been under-served. They can focus on quality and transparency by showing that the most important outcomes of higher education aren't SAT scores or football scores, but what students actually learn. And they can use technology to deliver higher education at an affordable price to a lot more people.

Now is the time for the higher education sector to show that our trust has been earned. The nation's economic and social future is riding on it. I'm Jamie Merisotis.

Tracy Chen

A series of reports show investing in employee tuition reimbursement yields significant financial payback.
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