The Future of College Looks Like the Future of Retail
Jeffrey Selingo, The Atlantic
As online learning extends its reach, various online programs are incorporating elements of the old-school, brick-and-mortar model. It's much like the way some online retailers use relatively small physical outlets to spark sales on their websites and increase customer loyalty.
A recent move by the online-degree provider 2U exemplifies this hybrid strategy. The company partnered with WeWork, the co-working firm, to let 2U students enrolled in its programs at universities such as Georgetown University and the University of Southern California use space at any WeWork location to take tests or meet with study groups.