‘Nudging’ Students to College Matriculation
Lauren Costantino, The 74
While cell phones in the classroom can detract from student learning, one school program is taking advantage of the fact that a generation of digital natives can’t stay off their phones.
KIPP Public Charter Schools, a national charter school network of more than 200 schools, rolled out the National Nudge Texting Pilot this summer. The program uses automated “nudges” in the form of text messages to combat the "summer melt" phenomenon in which high school graduates with plans to go to college never make it there.