The Strategies Behind Rapid Enrollment Growth
Kelly Field, The Chronicle of Higher Education
A few years ago, the University of the Cumberlands was a small residential college for low-income students from Appalachia. Then the 2008 recession hit, bringing widespread job losses to the region.
The lost income left applicants needier than ever, forcing the Christian college in Kentucky to discount tuition even more deeply than it always had. The future didn’t look much brighter, with forecasts predicting a decline in the number of high-school graduates nationwide.
To survive, Cumberlands, like many of its private-college peers, would have to find a way to raise new revenue.