Top stories in higher ed for Monday
Lumina Foundation is committed to increasing the proportion of Americans with high-quality degrees, certificates and other credentials to 60 percent by 2025.
July 16, 2018
To Recruit Students, Colleges Turn to Corporate-Marketing Playbook
Melissa Korn, The Wall Street Journal
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Consumer-driven marketing is the latest step in universities’ efforts to enroll adult students and build up a new revenue stream as the number of new high-school graduates stagnates.

While traditional college prospects are easy to find-in high schools, with plenty of data on their family income and academic interests available for purchase through the companies that administer standardized tests-adults who may want to complete their degrees or pursue graduate studies are trickier. 
Colleges Look for Ways to Reduce 'Summer Melt'
Claire Lowe, Press of Atlantic City
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During the summer between high school and college, about one-third of students will miss letters or deadlines and never become a freshman, studies show.

The phenomenon of"summer melt is one of the biggest hurdles incoming college freshmen face and affects first-generation and low-income college students at a higher rate than their peers. To reverse the trend, Stockton University in New Jersey is turning its recruitment team into pre-orientation mentors. That person becomes the single point of contact for incoming students, helping them throughout the summer. As opposed to email, the mentors will text with the students.

Rowan University in Glassboro also is addressing summer melt with proactive measures, including the use of predictive modeling to identify students who may be at risk and provide them support.

Meet This One-Woman Career Launchpad
Alexander C. Kafka, The Chronicle of Higher Education
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Some career advising requires baroque bureaucracies, fancy software, and expensive infrastructure. Other times, it just takes one tireless, enthusiastic person like Florence A. Lyons.

Lyons directs the honors program at Albany State University, a 6,600-student historically black college in southwest Georgia. In her role, Lyons is a one-woman career launchpad. In just a few years, she's helped connect 29 students with summer research programs at prestigious universities. She thinks her approach is scalable, and can help Albany State and other colleges improve retention and graduation rates while also setting young scholars on course for graduate and professional programs.

To Get First-Generation Students to College: Could the Answer Be…a Bus?
Ron French, Bridge Michigan
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The college visit is a rite of passage in many middle- and upper-income families. But teens from low-income families may not have the money or the means to tour campuses to help make their college decisions. Low-income students and students from rural schools enroll in college at far lower rates than the state average.  

Central Michigan University figured out a simple way to get more first-generation and rural high schoolers to visit campus. The college began paying the transportation costs for high schools to bus in students for a day.
College Trains Sophomores on How to Land a Job
James Paterson, Education Dive
Opinion: Colleges, Employers Must Help Young Adults Enter Job Market
Tricia Kuivinen, Crain's Cleveland Business
Talking About Race
Dennis Pierce, Community College Daily
More Students Rely on Mobile Devices to Complete Online Classes
Eli Zimmerman, EdTech Magazine: Focus on Higher Education
Jumping the Urban-Rural Divide Through Digital Stories
Sheila Hagar, Walla Walla Union-Bulletin
DACA Student Gets MBA, Eyes Entrepreneurship
Sarah Wood, Diverse Issues in Higher Education
GC Program Grooming Future Scientists
Gil Pound, The Union-Recorder
Opinion: Pathways to Success After High School
Dr. Byron Ernest, Northwest Indiana Times
Graduates in 34 School Districts Now Can Get Free Tech School Tuition
Lindsay Street, Statehouse Report (South Carolina)
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