Inside the Scramble for Students
Photo: Martin León Barreto
Lee Gardner, The Chronicle of Higher Education
Overnight, many of the most useful tools and tactics employed by college admissions officers were swept off the table because of the coronavirus. No more campus visits. No more widely shared and commonly observed deadlines. No more predictive models carefully calibrated using years of granular data to predict the size of the entering class in the fall.
Admissions leaders explain how they are now reaching potential students in this volatile new environment.