Can ‘Microscholarships’ Steer Student Behavior?
Beckie Supiano, The Chronicle of Higher Education
A company called RaiseMe is pitching a new approach to student retention: Colleges can use its platform to offer students “microscholarships,” or relatively small credits toward their bill, in return for completing certain tasks.
RaiseMe is conducting a pilot project with Wayne State University, where participating freshmen can earn $10 to $50 a pop for activities like attending a campus arts event or taking a study-skills workshop. The total they earn—capped at $500—will be subtracted from their college bill next fall. The thinking is that both the additional financial support and the things students do to earn it will increase the chances that they will stay enrolled.