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How would winning a million dollars transform your community college brand?

Brand perception isn’t a slogan, it’s a sensory experience. From the website, to the parking lot, to the classroom, every touchpoint is an opportunity to connect with potential students and build your brand. Now more than ever, community colleges need new ways to connect with millions of Americans who need a college degree or short-term credential. 

We challenged colleges to tell us how they would transform their brand-building and marketing efforts to be more inclusive of today’s students. Ten finalists submitted videos expressing their brand promise and encouraging adult student students to enroll in their college. See their videos below.

LEARN ABOUT THE CHALLENGE

SEE THE ANNOUNCEMENT OF THE FINALISTS

Website Workshop #1

Workshop #1—Designing Student-Centered Websites

Watch the webinar from Sept. 21.

Don’t forget to register for Workshop #2 (Webinar) on Oct. 26 »

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Surveys

Surveys allow us to learn from individuals already engaged with our services.
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Personas

Personas are archetypes that represent real people using our product or service.
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Web Audit

This audit will help you quickly identify the problem and opportunity spaces of your website as you begin to generate and prioritize ideas for …
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Talk-Aloud Test

A process of collecting information about usability and overall user experience from actual users during the design process.
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A Look at the Finalists

Career Crush game show title in large letters. A still from the college of eastern idaho's video.

College of Eastern Idaho

Idaho Falls, Idaho
College of Eastern Idaho is engineered so that working people with real-life responsibilities achieve their chosen degrees and/or high-quality credentials.
Featured student from video in green medical uniform seated.

Community College of Rhode Island

Rhode Island
Community College of Rhode Island – a community designed with your community’s success in mind.
Father high-fives supportive kids from Morris Community College's video submission.

County College of Morris

Randolph, New Jersey
County College of Morris uniquely promises that adult audiences can transform their lives by getting the credentials or degrees, gaining the confidence and motivation needed to get a job, get a better job, or get better at the job they are in, and we provide the help and assistance needed to get there.

Great Falls College Montana State University

Great Falls, Montana
Great Falls College builds its students’ confidence to help them move from a J-O-B into a career path.
Student needs are represented as boxes in this still from the video.

Houston Community College

Houston, Texas
HCC Online goes to great lengths to remove any roadblocks that may keep you from realizing your potential. HCC doesn’t just put classes online; we provide the support to help you through your studies.
Prospective student thinks about enrolling at Long Beach. Still frame from video.

Long Beach City College

Long Beach, California
LBCC is here (in my neighborhood!) to assist me with enrollment to job placement or university transfer.

Madera Community College

Madera, California
You have the opportunity to change the future of your family for generations to come.

Madison Area Technical College

Madison, Wisconsin
We know you have fears, but we believe in you and the vision you have for yourself, and we’ll meet you one-on-one to ensure your success.
video still

Minnesota State College Southeast

Winona, Minnesota
Southeast provides an environment that makes students feel safe, secure, and supported. We want you here and will help you every step of the way.
Woman fearful with self doubt about entering new college building for the first time.

Northwest-Shoals Community College

Muscle Shoals, Alabama
Northwest-Shoals Community College will welcome Adult Learners and provide them with the programmatic services that values their experience and provides a pathway to a family-sustaining wage.
Trophy Illustration

We all win when more adults can access and complete their education.

Awards

One Million-Dollar Award

  • One million dollars to support brand building and strategic marketing efforts.
  • Technical assistance to develop actionable brand building and marketing strategies.

Nine $100,000 Awards

  • $100,000 each to 9 colleges to support brand building and strategic marketing efforts.
  • Technical assistance to develop actionable brand building and marketing strategies.

Questions About Applying

What is the process to apply?

The $1 million will be granted to a community college that best articulates a compelling vision for its brand and details a strategic way that grant funds will be used to transform marketing efforts to support the enrollment and retention of students. Awards can then be used to execute the college’s plans to support marketing and outreach efforts that drive enrollment and support student/community engagement.

Review the Application

What is the challenge timeline?

February 9 Challenge opens
February 22, 11:00 EST or February 23, 3:00 EST Informational webinars
March 15 by 11:59 PM EST Applications due
April 27 10 finalists invited to proceed
May 2, 11:30 AM EDT,
May 3 12:00 PM EDT
or May 5 2 PM EDT
Technical assistance training
June 10th by 8:00 PM EDT Finalists submit video narratives
August 17, 2022 Award recipients announced

What is the video narrative?

  • Only the 10 colleges selected as finalists will need to submit a video narrative.
  • Noetic Consultants will prep the colleges and provide submission details in May
  • We promise to keep it short and simple!

Will I receive a confirmation of my application?

  • Yes, fully completed applications submitted online will receive an automatic email confirmation.
  • Please do not email application narratives or supporting documents
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