This video series features colleges that couldn’t be more different yet completely aligned in mission and commitment to delivering an aspirational student experience. We don’t think of these as recruitment videos but introductory videos. We are introducing the colleges to new audiences with a window into what it means to be a student, employee, or employer partner. We hope you enjoy each college spotlight, and they will inspire you to think about how to tell your college’s story – showcasing all that your college has to offer, from the people to passion, to purpose. There’s never been a more important time to tell a different community college story, and every community college has one to tell!
Hundreds of colleges applied for The Million Dollar Community College Challenge. Ten colleges emerged as finalists. Watch below to find out who won the million-dollar grant to transform their college’s brand-building and marketing efforts.
The competition is open to regionally accredited Community Colleges in the United States (see “eligibility,” below). The purpose of the challenge is to identify community colleges that can clearly articulate a compelling vision for their brand and detail a strategic use of grant funds. The challenge seeks colleges with a desire to transform marketing efforts to better support the enrollment and retention of students. Funds awarded must be used to execute the college’s plans in support of marketing and outreach efforts that drive enrollment and support student and community engagement.