This video series features colleges that couldn’t be more different yet completely aligned in mission and commitment to delivering an aspirational student experience. We don’t think of these as recruitment videos but introductory videos. We are introducing the colleges to new audiences with a window into what it means to be a student, employee, or employer partner. We hope you enjoy each college spotlight, and they will inspire you to think about how to tell your college’s story – showcasing all that your college has to offer, from the people to passion, to purpose. There’s never been a more important time to tell a different community college story, and every community college has one to tell!

Cape Fear Community College

Next up, we’re traveling to Wilmington, NC to visit Cape Fear Community College, the fifth-largest community college in North Carolina, where education and community intersect. What can we learn from this dynamic coastal college? Come along as we meet engaging faculty and talented students and explore a variety of programs that make for an inspiring and exciting college experience.

Guam Community College

The community college team visits Guam Community College.

Yavapai College

The community college team visits Yavapai College in Yavapai County, Arizona.

Fond du Lac Tribal and Community College

The community college team visits Fond du Lac Tribal & Community College in Cloquet, Minnesota.

Grand Prize Winner

Hundreds of colleges applied for The Million Dollar Community College Challenge. Ten colleges emerged as finalists. Watch below to find out who won the million-dollar grant to transform their college’s brand-building and marketing efforts.

Watch the rebroadcast of the grand prize announcement from Aug. 17.

LEARN ABOUT THE CHALLENGE

SEE THE ANNOUNCEMENT OF THE FINALISTS

Website Workshops

Montage of news screens

In the News

More Branding Resources

What is Branding?
Four-minute crash course Video »

Different vs. Distinct
Why distinct brands will matter more post-pandemic Article »

Building Your Brand
Six points to a successful rebrand Article »

Branding vs. Marketing
What’s the difference? Podcast »

Challenge Rules

The competition is open to regionally accredited Community Colleges in the United States (see “eligibility,” below).  The purpose of the challenge is to identify community colleges that can clearly articulate a compelling vision for their brand and detail a strategic use of grant funds. The challenge seeks colleges with a desire to transform marketing efforts to better support the enrollment and retention of students. Funds awarded must be used to execute the college’s plans in support of marketing and outreach efforts that drive enrollment and support student and community engagement.

Complete Rules

What are you looking for?