College of Eastern Idaho
Idaho Falls, Idaho // College of Eastern Idaho is engineered so that working people with real-life responsibilities achieve their chosen degrees and/or high-quality credentials.

Brand perception isn’t a slogan, it’s a sensory experience. From the website, to the parking lot, to the classroom, every touchpoint is an opportunity to connect with potential students and build your brand. Now more than ever, community colleges need new ways to connect with millions of Americans who need a college degree or short-term credential.
We challenged colleges to tell us how they would transform their brand-building and marketing efforts to be more inclusive of today’s students. Ten finalists submitted videos expressing their brand promise and encouraging adult student students to enroll in their college. See their videos below.
We challenged colleges to tell us how they would transform their brand-building and marketing efforts to be more inclusive of today’s students. Ten finalists submitted videos expressing their brand promise and encouraging adult student students to enroll in their college. See their videos below.
Idaho Falls, Idaho // College of Eastern Idaho is engineered so that working people with real-life responsibilities achieve their chosen degrees and/or high-quality credentials.
Rhode Island // Community College of Rhode Island–a community designed with your community’s success in mind.
Randolph, New Jersey // County College of Morris uniquely promises that adult audiences can transform their lives by getting the credentials or degrees, gaining the confidence and motivation needed to get a job, get a better job, or get better at the job they are in, and we provide the help and assistance needed to get there.
Great Falls, Montana // Great Falls College builds its students’ confidence to help them move from a J-O-B into a career path.
Houston, Texas // HCC Online goes to great lengths to remove any roadblocks that may keep you from realizing your potential. HCC doesn’t just put classes online; we provide the support to help you through your studies.
Long Beach, California // LBCC is here (in my neighborhood!) to assist me with enrollment to job placement or university transfer.
Madera, California // You have the opportunity to change the future of your family for generations to come.
Madison, Wisconsin // We know you have fears, but we believe in you and the vision you have for yourself, and we’ll meet you one-on-one to ensure your success.
Winona, Minnesota // Southeast provides an environment that makes students feel safe, secure, and supported. We want you here and will help you every step of the way.
Muscle Shoals, Alabama // Northwest-Shoals Community College will welcome Adult Learners and provide them with the programmatic services that values their experience and provides a pathway to a family-sustaining wage.
Lumina Awards $900,000 to Community Colleges for Mobile Tech and Digital Outreach | July 17, 2023
Northwest Shoals unveils new institutional brand | Franklin County Times | July 5, 2023
The Edge: A Fix for Community Colleges’ Branding Problem? | The New Yorker | Mar. 1, 2023
Podcast: Madera Community College’s Million Dollar Vision | Interact | Sept. 19
MCC wins million dollar challenge | The Madera Tribune | Aug. 21
A major boost for one community college’s efforts to serve adult students | WorkingNation | Aug. 19
Out of Hundreds, Madera Community College Slays $1M Challenge | The Business Journal | Aug. 19
Madera Community College Wins $1 Million from Lumina Foundation Competition | Diverse Issues in Higher Education | Aug. 18
Madera Community College Wins Lumina’s Million Dollar Community College Challenge | Forbes | Aug. 18
And the Winner Is – with Shauna Davis and Mary Laphen of Lumina Foundation | EdUpExperience Podcast | Aug. 18
California Community College Wins Million-Dollar Challenge | California News Service | Aug. 18
Madera Community College Wins $1M From Lumina Foundation | Inside Higher Ed | Aug. 18
Lumina announces $1M challenge winner | Inside IN Business | Aug. 18
Madera Community College Wins Lumina’s Million Dollar Community College Challenge | UK Times News | Aug. 18
Madera College Video Nabs $1 Million Marketing Prize | GV Wire | Aug. 17
Winner of Lumina Foundation’s $1M branding prize | Community College Daily | Aug. 17
Aspirational Branding: What Makes Your Community College Exceptional | The Higher Ed Marketer | June 7
Great Falls College is a finalist for ‘The Million Dollar Community College Challenge | KRTV3 | May 5
Madison College a finalist for $1 million dollar grant | Madison Area Technical College | May 2
Lumina names 10 finalists for $1M branding prize | Community College Daily | May 1
Podcast: The EdUp Experience | #EdUp | March 30
Podcast: In the Know | ACCT | March 1
TV Interview: Lumina Launches The Million Dollar Community College Challenge | Inside Indiana Business | Feb. 21
Podcast: Community College Marketing Masterclass | Interact | Feb. 18
The Million Dollar Community College Challenge | Forbes | Feb. 10
$1M to Boost Your College’s Brand | Community College Daily | Feb. 9
Lumina Creates Grant Competition for Community College Marketing | Diverse Issues in Higher Education | Feb. 8