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One-quarter of Hispanic students face discrimination, leading many to consider leaving college

More Hispanic students are seeking educational opportunities after high school, with a notable upswing over the past decade in the percentage of Hispanics earning degrees. But the pandemic brought unfortunate setbacks to Hispanic enrollment, and a new study also reveals other alarming hurdles many Hispanic students face on their educational journeys.

On The Value Of College, Higher Ed Has A ‘Great Choir’ Of Supporters—But Many People Can’t Hear The Music

There are many reasons why only half of American adults have an education credential beyond high school, and we’re starting to see one of the biggest: Communication. Too often, we simply talk past each other. Take these points, for example: A bachelor’s degree is worth $2.8 million, on average, over a lifetime. Someone with a […]

Lumina launches The Great Admissions Redesign

INDIANAPOLIS—Bachelor’s programs are losing students at shocking rates. Test-optional policies have become the norm. And more recently, the U.S. Supreme Court ruled against considering race as a factor in college admissions. To transform how potential students get into college, Lumina Foundation is launching The Great Admissions Redesign, a challenge to find and support the best ideas on how to simplify the admissions process.

The demand for career pathways

There is a staffing crisis in healthcare - a crisis that is so bad, that some are calling it a national emergency. To meet today’s and tomorrow’s labor demand, leaders need to provide clear and supported career pathways to adults already in the workforce. In this episode, Dr. Jill Buban of EdAssist joins us to talk about their work developing new career pathways, and describes what it takes to make a talent-focused partnership work. Dory Manner of Yale New Haven Health and Gerard Camacho of Atrium Advocate Health discuss the important steps healthcare employers need to take to attract, develop, and retain talent in critical areas.

Join us for this episode of Inside Out: Community Colleges Far and Wide

Next up, we're traveling to the U.S. territory of Guam to visit Guam Community College, which is steeped in history and culture, and all in on workforce programming. There’s never been a stronger sense of community in college. Guam Community College might be far from the mainland United States, but its faculty and staff are working tirelessly to improve opportunities close to home.

A universal brand positioning statement

The bedrock for brand strategy is a well-defined brand positioning statement, which follows a WHO-WHAT-HOW framework. A brand positioning statement is aspirational, authentic, forward-facing, grounded in truth, and easily digestible. It is an internal-facing statement that articulates a community college's core promise to learners and expresses the competitive difference and value it provides. It is the foundation on which all marketing plans should be built.

What happens when a system takes on the Challenge?

When we launched The Million Dollar Community College Challenge in February 2022, we were intentional about focusing on individual colleges. Our goal was simple: to provide an opportunity for colleges across the country to energize the field around improving community college brands AND to get resources directly to colleges to do the work. As we went through the process, we heard from state systems and associations that were also interested in working together to advance brand awareness and deepen the outreach and connection with residents of their college communities. So, in July 2023, we provided a $1 million grant to the Louisiana Community and Technical College System (LCTCS) to improve the brand-building efforts of their 12 colleges in support of adult learners – and ultimately help them advance their bold goal of Reaching Equitable Prosperity by 2030. To accomplish this goal, LCTCS is working toward graduating 330,000 individuals who will earn on average 150 percent above the state median income.

How do the strategic plan, brand strategy, and marketing plan work together?

A college's strategic plan guides all long-term and day-to-day institutional decisions, ensuring operations and priorities support the institution's mission, vision, and values. Brand strategy defines and sets the expectation for the experience people will have when engaging with the community college brand. And marketing strategy outlines the tactics of how and where the college will engage audiences to increase awareness and influence them to pursue the college.

Nine ways funders can increase diversity in higher ed in a world without affirmative action

In the aftermath of the Supreme Court’s June 29 decision to end affirmative action in college admissions, a group of foundations quickly issued a joint statement condemning the decision, saying, “The Supreme Court’s decision impedes colleges and universities from selecting their own student bodies and fully addressing systemic racial inequalities that persist.”

With the end of race-conscious college admissions, Americans have reached common ground on what’s needed next

What will American colleges and universities look like now that the Supreme Court has upended affirmative action? The evidence is clear: As we’ve seen from states that had already banned race-conscious admissions prior to the court’s recent decision, enrollment for students of color will decline. We can avoid going backward only if institutions embrace new approaches for increasing student diversity and abolish advantages for the privileged, such as legacy preferences.